Areas of Practice
strategic communications
Maintaining the integrity of your public image is an inseparable part of your business, organization, municipality, issue advocacy or public awareness campaign. At Rose, Sandberg & Associates, we know how to think strategically, thoughtfully and anticipate the consequence of a course of action. Our experience allows us to read political and social trends through research, conversation and experience.
Rose, Sandberg & Associates will help you amplify and control the way you want the world to see you. We are constantly looking for ways to promote, connect, solve an issue and/or broaden support for our clients, be they elected officials, state agencies, municipalities, non-profits or campaigns. We are innovative, positive, flexible, determined, and willing to offer perspective and think outside the box. We provide strategic communication advice, plans and tools to make sure the problems you are trying to solve or the issue you want to highlight is clearly presented to the public.
Public Relations
Public Relations is the foundation of strategic communications. Utilizing research and planning, communication and action, public relations is where it all begins. Our team will help define your communication needs. Whether it’s media relations, crisis communications, issue and public awareness campaigns, or political campaign communications, Rose, Sandberg & Associates will deliver results that make an impact.
Communication tools for all platforms
Once a plan is set, we use our expertise to create media materials — press releases, media advisories, opinion pieces, talking points, and fact sheets — then leverage our media relationships to deliver your message to the right audience. For community outreach, we can also provide written content, photos and video production for social media and your website.
Issue & Public Awareness Campaigns
A public affairs campaign is the result of multiple stakeholders coming together in an organized effort to educate the voting public on a specific issue with local, regional or statewide impact.
Public awareness campaigns strive to educate the public by raising awareness of a specific issue and how it could impact people’s lives.
Both types of campaigns are comprehensive community outreach efforts with multiple components — including messaging, grassroots outreach, coalition building, media relations and government affairs — to help reach a specific goal. To win, a clear communications plan is critical for success.
We have decades-long experience in working on successful public affairs and awareness campaigns. Our Team will help you develop an effective communications plan, provide customized communication material and work with you to implement it.
Media Relations
Mainstream media remains the most effective way to reach the public. It’s important to have experienced storytellers who have trusted relationships with media outlets help your organization get the media coverage it deserves.
At Rose, Sandberg & Associates, we are professionals who have worked on both sides of a news story, either pitching the story or covering it. We understand what makes a newsworthy story and will work with our clients to develop a media strategy that’s customized to their needs.
Grant writing for Non-Profits & Government agencies
Grants can provide necessary funds for nonprofits, municipalities and start-ups. Whether you’re looking for support for capital or infrastructure projects, operating or programmatic needs, community programs or social service initiatives, we can help.
We can find potential grants that fit with your organization’s mission; forge relationships with those funders; prepare the grant application; complete the application; follow up with the funder and even handle post-award reporting.
You and your staff have a lot on your plates. Let us take this part of the process off yours.
Crisis Communications
When a crisis occurs, it’s important to have professionals who know how to navigate the chaos, and offer a focused approach to handle the emerging situation with a rapid response.
But, don’t wait for a crisis to happen — we strongly recommend creating a crisis plan to help your organization effectively manage unexpected emergencies or other unusual events that may cause unfavorable publicity for your organization.
Our experience in handling communications during a crisis will help your organization identify a crisis team and procedures, determine target audiences for outreach, and provide message guidance to ensure that timely, accurate and clear information is delivered to the media, stakeholders and public.
Political Campaign communication
Political candidates win races when they communicate clear, relatable messages to voters. Discipline in messaging needs to be maintained across all communication channels — direct mail, stump speeches, paid advertising, fundraising pitches and earned media outreach. Rose, Sandberg & Associates have a proven track record in designing and delivering winning communication strategies for candidates for over 20 years.
CREATIVE SERVICES
We believe that compelling visuals of your message are crucial. Our team has years of experience in making sure all public-facing aspects of your message are effective, memorable, and beautiful. We are adept with creating consistent solutions for both digital and print production.
Below are a few of our designed components for a recent successful educational campaign, which included presentations, a dual-purpose direct mail piece, a poster, and a cost-effective but far-reaching bookmark, as well as digital assets for social media.
